Category Archives: Apple PR

WWDC 2012 Keynote Video Available

Apple has pos­ted a stream­ing video of the key­note event that took place a few hours ago on its Worldwide Developers Conference at Moscone Center, San Francisco. Apple is get­ting faster in this video posts. Lots of stuff announced at the key­note. Not time for everything, so the Mac Pro was silently updated on Apple’s offi­cial product page.

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WWDC 2012 — the pre-show

In a few hours, the Apple key­note will kick-start a week tailored for developers work­ing on Apple’s plat­forms. It will be the first WWDC key­note after Steve Jobs’ passing. From what we’ve seen, the ‘speak­ers’ team headed by Tim Cook knows how to deliver a good present­a­tion while keep­ing Apple’s cul­tural val­ues in place. Intriguing this year is […]

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Video of today’s Apple Media Event

Video stream of Apple’s March 2012 Special Event has been released. You can watch it here → The video pod­cast of the event is also available →

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Apple Media Event, March 2012

New iPad with ret­ina dis­play (2048 by 1536 pixels) with bet­ter col­ors, A5X (dual-core) pro­cessor with quad-core graph­ics, 5 mega­pixels iSight cam­era, 1080p record­ing, voice dic­ta­tion (just a taste, not the full Siri exper­i­ence), 10-hour bat­tery life (same as the iPad 2) and… 4G LTE mod­els (at the same price of pre­vi­ous mod­els) → iPad 2 still on […]

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OS X 10.8: Enter the Mountain Lion

Out of the blue, at least for most of us, Apple announces a sneak peek of (Mac) OS X 10.8 code-named ‘Mountain Lion’. I sug­gest read­ing John Gruber’s art­icle on the new oper­at­ing sys­tem, on how Apple under­stands the dif­fer­ences between point-&-click and touch inter­faces (and… on how Apple PR and Marketing put up a mini-Apple event just for one). Apple […]

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Apple Education Event — Video

Apple pos­ted the video feed of today’s Education event. New iBooks app with text­books sup­port and a new iBooks author­ing soft­ware were announced and released. Check the video on apple’s site or down­load it as a pod­cast here.

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Celebrating Steve

Apple pos­ted the video* of the cel­eb­ra­tion of Steve Jobs’ life that took place on October 19th at the Apple cam­pus in Cupertino. Watch it here. Tim Cook: «The joy in life is in the jour­ney.» (…) «Among his last advice to me and all of you is to never ask what he would do. […]

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No One Needs Permission to Be Awesome

Regarding the Steve Jobs news today, Merlin Mann tweeted a link for his 43folders’ piece writ­ten last January. So spot on. The art­icle takes as its base point the Steve Jobs’ 2005 Stanford Commencement Address. What an inspir­ing speech: No one wants to die, even people who want to go to Heaven don’t want to die to get there. […]

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Steve Jobs resigns as CEO of Apple

It had to hap­pen one day. Today was the day (Aug 24th 2011, Cupertino time) as Steve Jobs stepped down as Apple’s iconic CEO. True to him­self (from his let­ter): “I have always said if there ever came a day when I could no longer meet my duties and expect­a­tions as Apple’s C.E.O., I would be the first to […]

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