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Apple Media Event, March 2012 »

And touch.

By admin | Published: March 7, 2012


Since the Apple invit­a­tion for today’s media event reached the pub­lic eye, the last writ­ten bit has always struck me as odd. I’m not in favour of read­ing too much into these invit­a­tions, but they have car­ried hints (in pre­vi­ous events) about what sub­ject is going to be approached on stage.
«And touch.» it says. It seems a bit like a waste of copy work to rein­force a very well known fea­ture of a product very well known by every­body (even more with a pic­ture that openly declares which product Apple’s talk­ing about). Unless…

Well, when I read this art­icle on Neowin.net (video) about touch-feedback in the next-gen iPad, there was some­thing that clicked and made sense to me. On one hand, I don’t think it is a required fea­ture for the suc­cess of the iPad 3 (or whatever will be called) and, ration­ally think­ing, maybe it is a far-fetched guess. On the other hand, if some sort of touch-feedback tech­no­logy was con­sidered ready for prime-time, I think Apple would do it in order to dis­tance their products even more from the sparse “competition”.

So, the ques­tion is, since there’s barelly any com­pet­i­tion for now, wouldn’t the so much agreed upon (by the ‘whole’ writ­ten web) 2048 by 1536 pixels ret­ina dis­play be enough to do that?
While the iPad ret­ina dis­play will carry an impress­ive num­ber of pixels com­par­ing to the 2560 by 1440 pixels of the 27″ iMac dis­play (take a moment and soak that in), there have been a few rumors about ret­ina dis­plays in upcom­ing competitor’s tab­lets. I guess at least Samsung isn’t sleep­ing on the job (and what a great job of “fol­low­ing” Apple they have done).

Regarding this I guess it makes sense for Apple to explore other ways to make the touch-based exper­i­ence even bet­ter. Having tried haptic feed­back in an android product with embar­rass­ing res­ults, I fig­ure the touch-feedback tech Apple would go for will/would have to be some­thing else, ‘light-years’ ahead. Nevertheless, as hard as a ret­ina dis­play is of show­ing off on stage, touch-feedback will be some­what impossible and only a room with devices for the Press to test will con­vey any inform­a­tion to con­sumers before such product reaches the stores.

If this comes to pass, the design and inter­ac­tion pos­sib­il­it­ies this new layer of inter­face brings seem very inter­est­ing over­all — from games to bet­ter access­ib­il­ity options. This new inter­ac­tion is what interests me the most.

Just a bit of guess­ing game before the show. It will all be settled in a few hours, anyway.

Related art­icles:

  1. Video of today’s Apple Media Event
  2. Apple Media Event, March 2012
  3. Photoshop Touch
  4. A new iPad on March 2nd
  5. New iPods, Apple TV and… iTunes Ping
This entry was posted in Apple, Apple PR, dev, event, Hardware, iOS development, iPad, media, Media Event, product design, Tech, video and tagged Apple, haptic, haptic feedback, iPad, ipad 3, Media Event, touch, touch-feedback. Bookmark the permalink. Comments are closed, but you can leave a trackback: Trackback URL.
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