For the past months, the internet played the rumor/guessing game on Apple’s next moves. Today some will be revealed during the WWDC 2013 Keynote. Last year’s management changes put Jonathan Ive in charge of human interface design for iOS and (Mac) OS X, as well as being at the helm of the company’s industrial design. This move couldn’t help but bring great speculation of what iOS and other products could look and feel like. Rumors grown around the notion of a “flat” UI design for the next iteration of iOS, departing from the previous look. Poor discussions ensued reducing the conversation to the “flatness” and “style” of the iOS, obliviating the importance of the experience as a whole.
Apple has proved several times that it understands design as the means for the all-encompassing fine experience of a product. So, in that regard, the colours, the depth, the fluidity, the way the app elements work as we interact with it, are all interlinked units concurring for the optimal experience. When you relegate the conversation to “style” as an empty shell covered with new exciting graphics, you’re missing the point. So, later today, instead of hoping to see the holy grail of visual design (which is a chimera in itself), I’d like to see (and later in the year, experience) a well fundamented and implemented work rooted in thoughtful human interface strategy.
Now for playing the tea leaves game for a bit (take it with a grain of salt). One can’t read too much in it or any for that matter, although Apple has placed a few hints on what’s to come in previous event invitations. Considering Apple’s WWDC 2013 invitation graphics as well as the billboards Apple put-up in Moscone West, one could say there’s a good chance of Helevtica Neue Ultra Light being in iOS 7 (OS X, too?). But as important seems the idea of colour or, better put, the idea of “contamination” of colours as being a core visual center of the new iOS interface.